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Budgetrooms

A hotel and B&B listing business relaunched as fourteen branded websites running from one platform – with direct bookings, partner stays, maps, filters and travel guides, built to handle over a million properties.

Client
Budgetrooms
Services
Multi-site · Custom features
Website
budgetrooms.co.uk ↗
The budgetrooms.co.uk homepage with hotel search
The brief

Budgetrooms and Roomguide launched in 2007 as a place for independent hotels and B&Bs to list their rooms for a flat fee, with no booking fees: guests deal with the property direct.

Bringing the business back meant far more than one website. Budgetrooms, Roomguide, Dreamstays and eleven sister brands each needed their own name, domain, colours and pages, but running fourteen separate systems would have multiplied the cost and the work. The platform also had to stay fast with a very large number of listings.

What we delivered
  • One platform, fourteen brands: the site works out which brand to show from the address being visited, so each has its own look, menus and pages
  • Shared listings: properties, customers and bookings are shared, and each listing can be shown on the brands chosen for it
  • Book direct or partner stays: places listed with Budgetrooms are booked direct with no booking fee, alongside partner stays that can be booked and paid for online instantly
  • Search that feels familiar: a map, price and facility filters, and a clear “Back to search” from every property page
  • Built for scale: caching and careful database design keep searches quick, tested with over a million properties
  • 47 “Top 10 things to do” city guides across the UK, US, Spain, Italy and France, shared by every brand
  • The same admin design as every nemCMS site, including the dashboard, page builder and analytics, set to whichever brand you're working on
Results

Budgetrooms and its sister sites now run from one set of code and one database. A new brand can be launched quickly, and every improvement reaches all fourteen sites at once.

14Brands, one platform
2007First launched
1M+Properties it's built to handle
47City guides
Budgetrooms search results for Rome with filters and a map

Search across every brand

Guests search by destination and dates, then narrow down with filters and a map. Properties listed directly always appear above partner stays, and each result shows clearly whether it's booked direct or with our partner.

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